UTMB 2026
EVENT WITH KIPRUN
An intense week spent on the ground at UTMB 2026 in Chamonix alongside Kiprun, with one goal: capturing and telling the story of the event in real time. Every video was shot and edited in a very short timeframe, often just one to two days between filming and publishing. The format varies depending on the need: some videos are more polished, built around a short narrative, while others lean into raw UGC-style content, designed for spontaneity and impact on social media. Here is each of these projects.
THE RELICS OF CHAMONIX
A Kiprun athlete, lost deep in the forest, seems to be searching for something... but what? This film follows a mysterious little quest through the trails of Chamonix, leading up to the final reveal: what he'd been searching for all along was the Kiprun stand. Designed as a narrative teaser, this format was created to help runners and visitors at the UTMB discover the stand's location, while moving beyond a simple promotional message to tell a real story.
Shot and edited in one day by Elliot Gieu and Mathias Dargnat.
FROM FOOT TO FOOT
On the Kiprun stand, a pair of shoes never stays on the same feet for long. This film follows the journey of a borrowed shoe throughout the day, passing from runner to runner, activity to activity, shaped by tryouts and chance encounters. A lively, dynamic way to showcase the stand's shoe-lending concept, concretely showing how the same model adapts to different needs and different profiles, hour after hour.
Shot and edited in one day by Elliot Gieu and Mathias Dargnat.
RUN WITHOUT THINKING ABOUT IT
Shorts designed to free the mind. Made alongside Marine Lorphelin, this film set out to highlight Kiprun's period-proof shorts and the mental load they help ease: the stress and worry linked to getting your period during a run. A concept built to show that it's possible to run freely, without thinking twice, and focus purely on performance and the joy of running.
Shot and edited in two days by Elliot Gieu and Mathias Dargnat.
UGC CONTENTS
Alongside these more polished, narrative-driven formats, the week also called for a steady stream of UGC-style content: quick, vertical, in-the-moment videos shot and posted in real time throughout the event. Built for speed and authenticity rather than production value, these pieces captured the energy of the UTMB as it happened, quick product highlights, athlete interactions, UGC concepts, all filmed and edited on the spot to keep up with the pace of social media.